Laruccia MM, Rodrigues AP, Tristão JAM, Júnior JP, Bairon MCPRS. Brand Innovation and Sign Mobility of Slogans: An Analysis of Coke Slogans. IJAME [Internet]. 2018 Apr. 11 [cited 2025 Jun. 1];. Available from: https://www.managementjournal.info/index.php/IJAME/article/view/321