TO DETERMINE THE SIGNIFICANCE OF INVENTORY MANAGEMENT AND CUSTOMER SATISFACTION IN THE UK E-COMMERCE INDUSTRY: A SECONDARY QUALITATIVE APPROACH

Abstract

The study focused on determining the significance of inventory management and customer satisfaction in UK e-commerce industry by using secondary qualitative method of data collection. For this purpose five articles were selected based on defined inclusion and exclusion criteria. From the selected articles it was found that effective inventory management based on appropriate forecasting, supplier relationship and integration has the potential to increase customer satisfaction by enhancing the quality of services and shorten waiting times. On the other hand, inappropriate forecasting and predictions results in shortage of inventory and delays in deliveries leading to customer dissatisfaction. The study highlights the strategic role of data-driven inventory systems and customer-centric approaches in maintaining service reliability and competitive advantage. It concludes with practical recommendations for UK e-commerce businesses, including the adoption of advanced inventory technologies, stronger supplier relationships, and regular performance audits.

Keywords: Inventory management and Customer satisfaction, Inventory management practice in e-commerce, Customer satisfaction with e-commerce, E-commerce industry and Inventory management practices and Significance of inventory management and Customer satisfaction in e-commerce industry.